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Getting Started with Local Viking & Local Brand Manager

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Written by Gen Cutajar
Updated this week

Whether you're using Local Viking or Local Brand Manager, the onboarding process is simple and sets you up for long-term tracking, visibility, and client reporting.

✅ Step 1: Connect Your Google Account

To manage locations, start by connecting your Google Account:

  1. Click on “Add Account”.

  2. Sign in with the Google account that manages your business listings.

  3. Once connected, you’ll see your locations populate in the dashboard.


🌍 Step 2: Enable the Locations You Want to Track

After connecting your account:

  1. Click “Enable All Locations” or selectively enable locations you want to manage.

  2. You can see the number of connected locations under the “Locations” column.


🔑 Step 3: Set Up Keyword Tracking

  1. Navigate to the “Keyword Tracking” section in the left-hand menu.

  2. Choose a location.

  3. Set your Search Location (e.g., ZIP code or region you want to track).

  4. Add the keywords you want to monitor (e.g., "roofing company", "painting contractors").

  5. The system will begin tracking local, organic, and mobile ranks for those keywords.


📍 Step 4: Set Up GeoGrid Tracking

  1. Click on the “GeoGrid Search” tab.

  2. Press “New Config”.

  3. Select the desired grid size (e.g., 7x7, 9x9).

  4. Enter your target search term.

  5. Schedule how often the grid should refresh (e.g., daily, weekly).

This allows you to visualize how a business ranks on Google Maps based on proximity and keyword relevance.


🕵️ Step 5: Use Audits to Analyze Competitors

Navigate to the Audit section to:

  • Analyze competitors for any keyword.

  • See technical, on-page, and off-page SEO signals.

  • Get an edge with actionable recommendations.


📊 Step 6: Set Up Monthly Client Reports

  1. Go to the Reports tab.

  2. Configure automated reports to be sent to clients.

  3. Choose what to include: Rankings, GeoGrids, Reviews, and more.

Keep your clients informed with clear insights — no manual exports needed.

✍️ Step 7: Start Publishing Content & Managing Engagement

With your foundation in place, you can now:

  • Create Google Posts to boost engagement.

  • Schedule and manage media (photos, videos).

  • Respond to reviews in one place.

  • Answer Q&A from customers directly.

Streamline your local SEO and reputation management workflows.

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