Google My Business (GMB) posts play a pivotal role in keeping your customers informed and engaged. It’s important to understand how the visibility of these posts works to ensure your content remains fresh and relevant.
Post Visibility Timeline
7-Day Spotlight: GMB posts are prominently displayed in Google search results for 7 days. This period ensures that your most timely and relevant information reaches your audience when it's most useful.
Beyond the First Week: After 7 days, while your posts will no longer appear directly in Google search results, they don't just disappear. Anyone visiting your company’s profile on Google Maps will still be able to see all your posts. This allows interested customers to explore your updates, offers, and events in detail.
Why This Matters: Google’s approach aims to maintain a balance between current content and a comprehensive view of your business. Seasonal promotions or time-sensitive offers, such as a Valentine's Day special, won't clutter search results past their relevance, yet they remain accessible to those digging deeper into what your business has offered in the past.
Keeping Your Content Fresh
To make the most out of this system, it’s recommended to regularly update your GMB posts. This not only keeps your profile lively but also ensures that your audience is always in the loop with the latest from your business. Whether it's a new offer, an upcoming event, or an important update, staying current is key to engaging your customers effectively.
Remember, while the primary spotlight for each post lasts for a week, the impact of what you share can extend much further through your Google Maps profile.